Chapter 3 Reading
Dimensions of Context
This chapter was very interesting to read because it detailed the various ways context can better an experience. Context very important as it puts the images, objects, and messages in a certain setting or background in which they relate to or can create an interpretational metaphor. As a designer context very important because we have create use that space to design something that pertains to a certain context and we can let it go beyond its' main context because the audience is not always going to see it the same as another person or ourselves as designers.
Context has many dimensions: cognitive, socio-cultural, technological, physical, and economic. These various parts are all different ways to approach a problem and try give a area of context and can also help solve the problem by providing what elements should be implemented. Many time if there is no definitive context present then things can be widely unclear or confusing like if someone came in and saw the design and made their own interpretations, but that person can make that opinion because it is instantly put under their own context in which seems familiar to them.
Chapter 1 Reading
Communication Models
Shannon / Weaver Model of Communication
Claude Shannon a research scientist, came up with a model of communication in which a signal transmission would be relayed. So pertaining to a message there is a sender and a reciever and from one to another there is a channel in with the message passes through, but it is not that is easy because when a signal is sent it can become distorted, so a message can be affected by noise or in design the message can be less communicative because other elements are causing noise and prohibiting the message from being clearly understood.
Emmert / Donaghy Model of Communication
In 1981 Phillip Emmert and William Donaghy came up with a version of there own on how the communication model works and in there model the have communicator A or whatever label we give and then we have communicator B, both communicators are working together to create an experience. The communicator A would be your sender still and the communicator B would the reciever, but now there is feedback from communicator B in which the sender can reflect on. Also key part to the model is that everything is place in a context meaning the background or setting as a whole.
Message Cycle
The message cycle has a unversal way of process and communication, as it revolves around as a cirlce and keeps going. It interesting way of designing because we can start anywhere and still end at same spot as we go all the way around.
Shannon / Weaver Model of Communication
Claude Shannon a research scientist, came up with a model of communication in which a signal transmission would be relayed. So pertaining to a message there is a sender and a reciever and from one to another there is a channel in with the message passes through, but it is not that is easy because when a signal is sent it can become distorted, so a message can be affected by noise or in design the message can be less communicative because other elements are causing noise and prohibiting the message from being clearly understood.
Emmert / Donaghy Model of Communication
In 1981 Phillip Emmert and William Donaghy came up with a version of there own on how the communication model works and in there model the have communicator A or whatever label we give and then we have communicator B, both communicators are working together to create an experience. The communicator A would be your sender still and the communicator B would the reciever, but now there is feedback from communicator B in which the sender can reflect on. Also key part to the model is that everything is place in a context meaning the background or setting as a whole.
Message Cycle
The message cycle has a unversal way of process and communication, as it revolves around as a cirlce and keeps going. It interesting way of designing because we can start anywhere and still end at same spot as we go all the way around.
Contructivist Point of View
5 Princples of Contructivists in Visual Communication
Abstraction with devotion to modernismOften geometric, experimental, and rarely emotional.
Objects themselves carried universal meaning rather than individualism or subjectivity
Use of photomontage
Cubism and Futurism
Bold type and vectors
Flatten space or 2-dimensional
El Lissitzky book design
Gustav Klutsis
Public Service Poster
So far I have come up with a better message, I just want see what you think? The key and doorknob would be associated with underpriviledge children who have no education and health all the same. My message may be you hold the keys all they need is for a door to open. something like that just barely thought of it. My other one was the use of the toilet and yernal and do bathroom graffiti or how bathrooms are mistreated and vandalized. I think I just had to get away and try something else because it was just causing me more trouble than it had to be.
Let me know what you think if those ideas are working for me or not?
Thanks, Justin
Nam's Response
Well, I think I'm going to say what i said in the class yesterday :)
So on your poster:
- The message and the image is good when they stand alone. But when you put it together, I found it hard to connect the meaning of message and image. Your message talks about safe sex with protection but on the image, there's only the "key" and the "keyholes", no "protection". So maybe either change your message or change your image (but I don't think you would like to change the image, right). Well, I'm not really good at english, I can't help you with the message, sorry man. :(
- The heirachy is kinda weak on this one. It's be cause the size of elements you have on your poster is slightly the same. So if you can tweak it a little bit, i think it will be great.
- Last thing is your typeface. But this is just my opinion, If you don't like it just ignore it :D. The typeface is not quite fit with the image. I don't know how to describe it .But if you look at my poster, you see I have a solid background, bold shape with round corner. So I chose the typeface that's bold with some round, soft corner for important words like "yo mama" and "pull your pants up" to go with the icon.
That's all I want to say. One againg, the last thing is just my own opinion. The first two is important. So just focus on that. Let me know if you need my feed back on anything. Hope you'll doing good :D
Nam TranDang
Icons
So far I have come up with a better message, I just want see what you think? The key and doorknob would be associated with underpriviledge children who have no education and health all the same. My message may be you hold the keys all they need is for a door to open. something like that just barely thought of it. My other one was the use of the toilet and yernal and do bathroom graffiti or how bathrooms are mistreated and vandalized. I think I just had to get away and try something else because it was just causing me more trouble than it had to be.
Let me know what you think if those ideas are working for me or not?
Thanks, Justin
Nam's Response
Well, I think I'm going to say what i said in the class yesterday :)
So on your poster:
- The message and the image is good when they stand alone. But when you put it together, I found it hard to connect the meaning of message and image. Your message talks about safe sex with protection but on the image, there's only the "key" and the "keyholes", no "protection". So maybe either change your message or change your image (but I don't think you would like to change the image, right). Well, I'm not really good at english, I can't help you with the message, sorry man. :(
- The heirachy is kinda weak on this one. It's be cause the size of elements you have on your poster is slightly the same. So if you can tweak it a little bit, i think it will be great.
- Last thing is your typeface. But this is just my opinion, If you don't like it just ignore it :D. The typeface is not quite fit with the image. I don't know how to describe it .But if you look at my poster, you see I have a solid background, bold shape with round corner. So I chose the typeface that's bold with some round, soft corner for important words like "yo mama" and "pull your pants up" to go with the icon.
That's all I want to say. One againg, the last thing is just my own opinion. The first two is important. So just focus on that. Let me know if you need my feed back on anything. Hope you'll doing good :D
Nam TranDang
Chapter 2 Reading
The Nature of Representation
What we mean by representation?
Representations could be expressions of intangible ideas, concepts, or feelings in ways of physical form.Sign- Basic unit of representation.
Arbitrariness- relationship between physical attributes of the sign. So three symbols that are different in form, size and structure can all mean the same thing because of how it is viewed in those cultures.The Context of Culture
Reflective Approach- The meaning ca only be achieved by what is already there, whether it is a person, a object, a place, or an event. There would never be any other forms of how they are express, for example a rose just being a flower with thorns and not a form poetic or romantic gesture.
Intentional Appraoch- What the maker or author says is what that symbol or thing means.
Constructionist Approach- This how things are looked at today. We assoaciate symbols with social practices. So a church is where spiritual, cultural rites, etc.
Sometimes we look at symbols for example and associate them differently because it could be bad or good. so the Swastika which has been used for thousands of years through many cultures and its actually meaning of, "Good, " can be used in terms of right or wrong. So the Nazis used it because it promoted strength, power, wealth and life. for their Aryan race which they thought to be superior over all others. We naturally associate it with being bad, because of what Hilter did.Ordering Elements Within the Representation
Syntax and hierarchy are important because we build a visual language when trying to visually understand something. Having Hierarchy draws our eyes from one thing to another by creating a flow from one object to the next. Syntax is how that hierarchy translate between each other, are they related or unrelated.
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